An entrepreneur with a storyteller's heart.
A storyteller with a business mind.
I've spent my career between business and emotions.
I love products.
I love people.
I love beautiful places.
And I love understanding why some experiences stay with us.
I've managed businesses, opened markets, trained teams, built experiences, worked with global brands, started ventures, failed at some of them, and learned from all of them.
Today, I bring all those chapters together through STUDIO LIBOA.
Crafting the emotional side of business.
For more than 25 years, I've moved between worlds.
Retail and entertainment.
Hospitality and luxury.
Products and services.
DTC and B2B.
Strategy and execution.
I've started businesses, managed teams, trained leaders, built retail environments, written a book, and even created a pirate adventure.
Apparently, the "fil rouge" is missing.
In reality, they all revolve around one element: emotions.
What people feel.
What people care.
What people remember.
What people tell.
I wasn't managing businesses.
I was shaping worlds, experiences, memories.
I have failed. I have learnt. I have started again.
I've worked with products.
I've worked with brands.
I've worked with hotels, attractions and boutiques.
I've built teams.
I've trained people.
I've opened venues.
I've repositioned businesses.
I've sold.
I've marketed.
I've operated.
And through all of it, one thing kept coming back: Guests don't remember the price they paid, the promo, the VM.
They remember the story.
They remember the experience.
They remember how we made them feel.
That's the thread I use to weave.
Caring.
Listening.
Asking.
Serving.
Telling stories.
Sparking emotions.
Adding value.
Building trust.
None of this belongs to a department.
It belongs to a mindset.
A way of looking at people.
A way of looking at business.
A way of looking at the world.